منابع مشابه
Super Bowl Ads
We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is the largest advertising event of the year and is well suited for measurement. The event has the potential to create significant increases in “brand capital” because ratings average over 40 percent of households and ads are a focal point of the broadcast. Furthermore, variation in ...
متن کاملSuper Returns to Super Bowl Ads?∗
This paper uses a natural experiment—the Super Bowl—to study the 2 causal effect of advertising on demand for movies. Identification of 3 the causal effect rests on two points: 1) Super Bowl ads are purchased 4 before advertisers know which teams will play; 2) home cities of the 5 teams that are playing will have proportionally more viewers that 6 other cities. We find that the movies in our sa...
متن کاملSuper Bowls: serving bowl size and food consumption.
To the Editor: Obesity has been linked in part to the expanding portion sizes of prepackaged or preserved foods. However, adults frequently serve themselves the food they will eat for a meal or snack. We investigated how the size of serving bowls influences how much food a person decides to serve and consume in a natural environment. Methods. Graduate students were recruited to attend a Super B...
متن کاملSuper Bowl contest focuses national attention on Rice
BY DANA BLANKENHORN "The Game" comes to R i c e this Sunday at the Stadium. The Super Bowl has become, in its eight years, as much a tradition as the World Series or the Beer-Bike race. Rice's attempts to get the Super Bowl began three years ago. Bill Peterson, then the football coach, and A. M. (Red) Bale, the athletic director, prepared a proposal to talk to the NFL for a Super Bowl at Rice. ...
متن کاملChemistry of Bowl-Shaped Aromatic Compounds and Metal Nanocluster Catalysts
SUGIISHI, Tsuyuka IMS Fellow MORITA, Yuki Post-Doctoral Fellow KUMAR, Selva Post-Doctoral Fellow PANDIT, Palash Post-Doctoral Fellow MAITY, Prasenjit Post-Doctoral Fellow DHITAL, Raghu Nath Post-Doctoral Fellow KAMONSATIKUL, Choavarit Visiting Scientist JINASAN, Atchaleeya Visiting Scientist TSAI, I-Chang Visiting Scientist MANNA, Sudipta Kumar Visiting Scientist PONGPIPATT, Paweena Visiting Sc...
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ژورنال
عنوان ژورنال: Chemical & Engineering News Archive
سال: 2000
ISSN: 0009-2347,2157-4936
DOI: 10.1021/cen-v078n008.p003